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The Worst Internet Marketing Mistake I Ever Made - and How to Avoid It

“Precaution is better than cure.”

Johann Wolfgang von Goethe

The Worst Internet Marketing Mistake I Ever Made - and How to Avoid It

By Bob Bly

To say it wasn’t a great way to start the New Year would be putting it mildly.

I came into the office on January 2 at 7:00 a.m., my usual time. A few hours later, I clicked onto one of the two dozen or so product-specific micro-sites for my online business … only to find it gone.

I quickly clicked on the other micro-sites on the Products page of my website (bly.com). All gone.

Next, a panicked call to my Web-hosting service - with even worse results: a recorded message telling me the number had been disconnected.

Holy cow!

In essence, my entire Internet marketing business … a $200,000 a year passive income stream … had been shut down, in a single morning, without warning. And I had no idea how to fix it - or whether it could be fixed.

I dashed off an e-mail to my website designer telling him what had happened … and that he might need to reload back-up copies of the HTML code for all my micro-sites.

“What back-up copies?” he e-mailed back a few minutes later. “We don’t keep back-up copies. But you can transfer the HTML code from the actual live site to a new server,” he continued, “as long as you have the access codes to each site.”

Access codes? What the heck was that?

Of course, the only one with those access codes was my Web-hosting guy … who had mysteriously vanished from the face of the Earth.

Through sheer luck, everything worked out - and within 48 hours, my Internet marketing business was back online. My sites came back up. I found a new hosting service, and moved all the sites to their server.

Heed my advice …

I’ve taken steps to prevent a similar disaster from occurring in the future … and you should do the same.

  • First, only deal with a Web-hosting service where you can reach a real, live person during business hours. In fact, the same advice goes for any service that’s “mission-critical” to your business. If a real person at the company won’t talk to you, don’t use them.
  • Second, insist that your designer archive back-up copies for every website or page he creates for you.
  • Third, have your designer give you a copy of the HTML code for all your sites and pages … and keep duplicate copies on your own PC.
  • Fourth, make sure you - or someone in your office - keep a record of all user names, codes, and passwords needed to get into your existing websites. Don’t say, “My Webmaster has them” or “I can just call the Web-hosting company.” That won’t do any good if you can’t reach them.
  • Fifth, identify back-up vendors for all mission-critical services you use in your Internet marketing business. For me, these include Web-hosting … website design … the maintenance of my e-list … e-zine distribution … credit card processing … metrics tracking and measurement … shopping cart … and autoresponder. Reason: You don’t want to be at the mercy of a single supplier … no matter how much you like them.

The reliability of such services is of major importance for the small Internet marketing entrepreneur. A glitch in Web-hosting or your shopping cart, for example, effectively shuts down your entire operation. If your online sales are $7,000 a week, every day your sites are down costs you $1,000 in sales you can never get back.

You also have to be concerned with how the cost of these services figures into your ROMD (Return on Marketing Dollars) - a principle taught by Internet marketing guru Fred Gleeck. To maximize ROMD, it’s not enough to generate a high volume of sales - you have to do it at a reasonable cost. The lower your expenditures, the greater your ROMD for a given volume of sales.

And keep in mind that as your Internet business grows, you’re probably going to need to make some changes. A service that’s geared to the typical SOHO (small office/home office) may not make financial sense for you down the line.

Take Web-hosting.

There are plenty of reliable Web-hosting services that can host a site for fees ranging from $19 to $49 a month. But while that’s fine when you have just one website, it won’t work for you when you eventually have multiple product-specific micro-sites.

There are Internet marketers who have as many as 100 different websites, one for each product. If you were to pay $49 per site for hosting 100 sites, your annual hosting bill would be nearly 60 grand a year … eating up a huge share of your profits.

That’s why I now host my sites with a service that charges $49 per month total - for one site or over 100. For 100 sites, that works out to less than 50 cents to host each site per month … with annual hosting expenses of under $600.

And if you’re looking for reliable, affordable vendors to help you back up your mission-critical programs, here’s one I can personally recommend.

[Ed, Note: Bob Bly is the editor of ETR’s Direct Marketing University: The Masters Edition - a program to help you start your own successful direct-mail business.]

Posted in Local Business, Tutorials | No Comments »

February 16, 2008   No Comments

Embedding YouTube Clips Into Wordpress Without the Hassle!

November 7, 2007 Posted under: Blogging by Caroline Middlebrook

re: http://www.caroline-middlebrook.com/blog/embedding-youtube-clips-into-wordpress-without-the-hassle/

For my Twitter Guide I needed to put a YouTube video inside a post. Easy right? Nope! I spent about two hours trawling the Internet for a solution and smacking my head against the desk! I’m going to show you the super-easy-hassle-free method to do it!

How It’s Normally Done

If you go to a YouTube page and have a look at the right of the screen, you’ll notice a text box labeled Embed. Here’s what it looks like:

youtube embed code

Contained within that text box is a piece of code that you drop into the HTML of your page in order to display the video embedded with the page.

The Problem With Wordpress

Try to do that in Wordpress and it will completely screw up the display of your site - like totally! Here’s a screenshot to show you just what it does:

screwed up blog

The Culprit

The problem is the default Wordpress visual editor. This thing here that many bloggers will be very familiar with:

wordpress visual editor

See the visual editor ‘helps’ you out by inserting HTML code behind the scenes for stuff like bold, italic, images etc so you don’t have to do it manually. The problem is that it does not support the object tag which is required for the YouTube embedding so it messes up the code you inserted and thus messes up the layout of the page.

The Very Nasty Workaround

When first searching for a solution to this I discovered that there is an easy way to turn off the visual editor. Yipee! But wait, doesn’t that mean I have to edit my code directly? Yup. Ok I am a programmer I can handle it but sheesh, I don’t want to! There had to be a better solution than that…

The Fix That Doesn’t Work

Next I found that Wordpress comes with a very handy tag that allows you to embed YouTube directly using this format:

[ youtube=http://www.youtube.com/watch?v=PeJKQuvmDro]

Yeah, unfortunately that only works for a blog that is hosted by Wordpress, and not on your own domain. I struggled with this for ages! Note that in the above example I have inserted a space character between the opening square bracket and the start of the tag to prevent the actual embedding from taking place!

The Plugin That Works But Confused the Crap Out of Me

Finally I found a post which acknowledged that the bracket format did not work for self hosted blogs and offered a plugin that would do the trick. The problem was the instructions for this thing were telling me that I had to sign up for my own account at YouTube, add my blog to it, get some API key thing, and then post a video!! What??

[UPDATE] The link I originally posted (and the blog post I mentioned above) has now gone but the plugin is now available directly from the WordPress plugin database.

The Real EASY Solution

  1. Install the plugin
  2. Use the bracket notation
  3. Job Done!

Okay that’s it! The plugin works beautifully but I don’t know what the author was thinking with his instructions! I felt the need to make this post because posting the link on its own would have just confused all my readers as it did me!

Anyway, thanks to Robert for making the plugin and making my life so easy. And now, just for fun - some British humor to test this thing out…

If you are in any way offended by profanity, Star Wars, Lego or Eddie Izzard then DO NOT PRESS PLAY! Otherwise, go ahead :-)

February 13, 2008   No Comments

Introduction to Keyword Sniping

re: http://courtneytuttle.com/2007/12/20/introduction-to-keyword-sniping/ 

Want to get a top ranking for a good keyword in Google? Chances are, you don’t know how to make that happen or you’re just unsure of yourself. A few of you might believe that you know what to do because you’ve read all of the generic, worthless garbage that’s out there, but have never put it into practice. Here’s the honest truth - you can out-rank internet marketing companies or anyone else if you can learn a few, simple techniques.

This lesson is going to teach you how to consistently beat major players that have bigger budgets, better skills, and more ideas than you. I can teach you to make a focused, {insert ninja-like word of choice here}, deadly attack on keywords. This lesson will reveal to you why people like me can beat multi-million dollar companies out for top rankings.

Introducing Keyword Sniping

Keyword Sniping

Keyword sniping involves an extremely focused effort on a single keyword. The idea here is to choose a single keyword, and to set up an entire site (or even an entire group of sites) with the sole intent of ranking for that one keyword.

My most effective keyword snipe to date ended up making me over $3,500 per month with almost zero upkeep. Yes, this was from a single keyword. I set it up while I was working full time at my old job, and after I had it set up, it brought in tons of income with hardly any maintenance. 100% of the income was through Yahoo! ads (like Adsense), so there was absolutely no labor required.

Choosing The Right Keyword

Although you can use keyword sniping to get ranked for almost any keyword, some keywords will be easier than others and I would recommend starting with something that won’t be incredibly difficult. When I did my $3,500 per month snipe, I was using the keyword ‘motorola cell phones’. The reason I went after that instead of just ‘cell phones’ was because it is about 1000 times easier. Getting ranked #1 in Google for ‘cell phones’ would make you flippin’ rich, but it might take years. Choose a more specific keyword and you can get your ranking more quickly.

Not very many sites out there are targeting a brand-specific keyword with an entire site - most of them target brand-specific keywords with a subpage. This will give you a huge advantage right off the bat. You will always be able to get better rankings if you build the site around a keyword.

I use Wordze (paid service but worth every penny) to do my keyword research, but have also used the WordTracker free version and it works well enough for those of you that don’t have the budget. No matter what tool you use, you’re going to look for three attributes in a keyword, two of which can be found using either of the tools I mentioned. Here are the attributes you need to look for in keywords:

  1. They get searched for over 200 times per day (obviously the higher, the better). Wordze and Wordtracker both show you daily search volume.
  2. They have less than 1,000,000 competing pages (less is better). You can find this out by doing a search for your keyword in Google with quotes around it: “your keyword here”.
  3. They have some kind of value to an advertiser. (Anything that can be bought and sold has value, anything that has commissions has value). Some keywords will have more value than others.

The above numbers are guidelines and definitely aren’t hard rules. I would stick to them until you get confident enough to go for bigger keywords. That way you will know you are going after something that has potential for you while you build confidence and knowledge of your own.

When you choose a keyword, try to find something that a tech-savvy person wouldn’t think of. Even ‘motorola cell phones’ has a lot more competition than most other keywords, and finding one without that level of competition will make your life 100 times easier. I like to try to picture a 15 year old girl or a 70 year old grandpa in order to come up with things they would search for. What would they search for on a daily basis?

Getting outside the tech/internet world will not only lessen your competition, it will also increase your conversion. People that aren’t as tech-savvy will click ads much more than people that know what the ads are. You may be able to get 10-20% click-through on ads instead of <1% on a tech-savvy, ‘make money online’ site.

Here are some examples of niches I would look into:

  • Service niches (heating and a/c, legal, delivery, electrical, pest control, repairs, driving services, etc.)
  • Non-electronic product niches (hair stuff, clothing brands, acne treatments, etc.)
  • Select electronic product niches (You will have to dig hard to limit competition here.)
  • Finance niches (specific loans, brand-specific loans, etc.)

Example keyword that fits criteria: radiant floor heating - 205 searches per day, and 223,000 competing pages. I found this keyword by searching for about five minutes. If you take some time to brainstorm, there will be tens of thousands of keywords you can find that fit the criteria.

How To Actually Snipe The Keyword You Choose

Set Up An Entire Website Or Blog
Once you have chosen your keyword, you will begin the process of targeting and getting ranked for that keyword. In order to target that keyword successfully, you will want to create an entire website or blog (preferred) around that keyword. I personally will buy a domain for the keyword, because that way I can sell it someday. You can be just as effective at getting ranked by using a Blogger blog, but then you can never sell the site. You’re going to have to pick what’s best for you and your budget, but using a Blogger blog could cost you tens of thousands of dollars someday because you will never be able to sell your profitable site. I use ProudDomains.com to buy my domains and host my blogs and sites.

When you buy a domain to target this keyword, you will need to keep a few things in mind. Getting a domain that has the keyword in it will really help you to get ranked for that keyword. However, buying a used domain can help you significantly to get ranked more quickly. If you’re in a hurry to make money from this keyword, I would recommend using TDNAM.com to find a used domain that you can buy. Any domain that’s been live for more than one year will decrease the amount of time it will take to get ranked.

The reason it can help you to buy a domain that’s been live for over a year is that it can help you to avoid Google’s sandbox (yes, it does exist). I personally have been able to avoid the sandbox on brand new sites, as long as I keep the sites small and target keywords that aren’t very competitive (less than 1,000,000 competing pages in Google). This means that I can spend just $8 to buy the domain and I can usually increase it’s value to a few thousand dollars within a few short months.

Once you get your domain, I would highly recommend installing WordPress to create your site. If you prefer to use HTML to create your own static site, feel free. I warn you that people like me will probably have a huge advantage over you - link building is a lot easier if you use blog software to create your site. Later in this lesson I will be showing you how to configure WordPress to target this keyword properly.

Content Keyword Attack
For the content of the site, I would recommend adding at least ten pages of solid content about the keyword of choice. Even though we will be using blog software to create this site, this site will not be a blog. It will look like a blog and smell like a blog, but there will be no need to post everyday or even every week. I personally would remove all dates that can appear because you don’t want people to know when it was created.

Each of your ten pages should be created with the intent of giving a keyword link back to the homepage with your main keyword. You want each of these pages to be at least 300 words. This is the hardest part of the entire process. I usually surf the sites that come up in Google for the keyword to get ideas for the 10 pages of content. I don’t take their content, but I use it to get ideas for mine. Make sure to link back to the homepage within every post - use your keyword as the anchor. This gives your homepage more ranking ability in two ways:

  1. It’s getting more internal links with the anchor text.
  2. It’s getting more external links with the anchor text. Spammers that rip off your pages will end up linking back to your homepage using your anchor text. This usually makes most bloggers mad, but you should embrace it because it only helps you.

Site Brand
Branding your site around your keyword is one of the most important things you can do to target your keyword. An example of this is Court’s Internet Marketing School. When I decided to switch the keyword I was targeting to ‘internet marketing’, I had to change the branding of my site. Now I refer to my site by this name and am establishing it as a brand. Many people link to me now using Court’s Internet Marketing School as the anchor text, and this gives me links with internet marketing in the anchor. Since I have branded the site this way, it happens naturally.

Note: You don’t necessarily have to use the keyword in the domain to use keyword branding. As you know, I don’t have my keyword in my domain on this site.

Site Structure
Creating the proper site structure is where most people aren’t doing an adequate job - this is good for me but terrible for them. Now I’m going to give you guys some advice on keyword placement. You will need to follow each of these instructions. If you don’t, don’t be surprised when people are constantly beating you into the ground.

Start by using a WordPress theme that has been optimized for use with search engines. My SEO WordPress Themes will help you to outrank people that use regular themes. Once you have installed one of those themes, continue with the following instructions.

Use keyword in the following locations:

  • HTML title tag of every page in the site. I accomplish this by using the All-In-One SEO Pack plugin. My HTML titles are set to show the post titles first, and then the title of my site, which is currently set to ‘Internet Marketing | Strategy & Services’.
  • H1 tag of every page on the site. My H1 tags appear in the upper-right hand corner of my pages. On my homepage, I have it set to ‘Internet Marketing’. On my other pages, I have it set to show ‘Internet Marketing | Post Title Or Page Title Appears Here’. I used a simple piece of code in my WordPress header to accomplish that. You can find the code here: H1 Dynamic Code. You can copy it and insert your keyword where is says ‘Your Keyword Here’.
  • Footer link that points to your homepage. Create a link to your homepage in the footer, and use your keyword as the anchor text.
  • Link within each post to homepage with anchor text. I already talked about this but am going to reiterate. Find a way to fit it in - you need this on all 10 posts.
  • Throughout homepage text. At any given moment, you want your keyword to appear on your homepage at least 6-7 times. This is usually is taken care of since you should be using the keyword in your posts. Since it’s your actual homepage that will get ranked for your keyword, you will need to make sure that it’s there enough times. You also need to make sure that you have at least 1000 words of text there. This is easy to accomplish - 4 posts that appear there with 300 words will more than do the trick. This makes it so you don’t set off a keyword spamming filter with Google.

By using this approach, I’m consistently able to out-rank huge companies. This is because they are using one page to target a keyword, and I am using an entire site. This structure is one of the big reasons why I am running sites into the ground for ‘internet marketing’, even though I’m five years newer and have less links. Imagine what you can do with it if you target less-competitive keywords!

Inbound Link Methods
In order to effectively out-rank other sites, you will need to have a focused effort to get the right kinds of links. This involves a few different factors, here are the basics:

  • Vary your anchor text, but use your keyword in most links. This means if I’m targeting internet marketing, I’m going to try to get links with the following anchors: internet marketing, Court’s Internet Marketing School, internet marketing strategy, internet marketing services, internet marketing tips, etc. This can be done with any keyword and will help you to avoid a link spamming/Google bomb filter.
  • Get links from pages about your keyword. I use articles to achieve this with amazing results. I write an article called something like ‘Internet Marketing Could Change Your Life’. I then submit the article to a ton of directories and use the Author Bio to link back to my site with my desired anchor text. All of the links come from pages about internet marketing, because I wrote the content for the pages! I wrote a separate article about this here: How To Make Your Posts 500% More Powerful With Only 25% More Work. Some people think that article marketing doesn’t work - those are the people that I usually kick into the ground. I use Article Marketer to submit my articles to hundreds of article directories. You can also start forum threads about your keyword an link back with your signature.
  • Get links from other types of pages. These won’t be quite as effective as getting links on pages about your keyword, but are still quite effective. The D-List can be effective for this. People don’t like it when you keyword stuff your comments, but are usually ok with it if you use your brand to comment. This means if your brand has your keyword in it… You get the idea. If anyone doesn’t like it, kindly apologize to them. Respect their decision.
  • More of my link building methods here: 102 Ways To Make Your Site A Back-Link Superstar

Keep in mind that by using this method, you won’t need as many links as you would need to get a single page ranked. Since you’re using an entire site to snipe this keyword, it will come more quickly and easily.

Keyword Sniping Timeline

The time table for getting ranked with a site like this can vary wildly. If you are able to get a used domain that’s related to your keyword, you should be able to get ranked highly within a month or two. A brand new domain may or may not take more time.

The amount of time it will take you to get ranked will be determined almost directly by the amount of competition out there for your keyword. Choosing a keyword with little competition will allow you to get ranked very quickly, possibly within a few short weeks. This is why you may want to start with a single, long-tail keyword. That way you can get used to the method and get a victory and #1 ranking on your first attempt.

With time, you will get more and more confident that you can use keyword sniping to take out major keywords. Start small and then start thinking big.

Questions?
On a lesson like this, I know there will be lots of questions. Consider this an open invitation to ask me anything related to keyword sniping. I will be answering every question on this post - that’s a promise.

If you would like to learn more about blogging and making money online, subscribe to my full feed RSS. My RSS feed is updated daily.

February 11, 2008   No Comments

The recipe for a $200K per year job

The recipe for a $200K per year job


NicheRockets: http://www.nicherockets.com/community/index.php?topic=7506.msg68066#msg68066 

from: http://www.wickedfire.com/affiliate-marketing/21700-recipe-200k-per-year-job.html

I don’t normally go posting this kind of stuff unless I am getting something in return of equal value, but I am fairly new here, so I thought I would share a story with you that will essentially spell out how to create a new businesses. I don’t really have the time to be doing this, but who knows, maybe I need a favor in the future and somebody will be able to answer that favor.

OK, you ready to find out how you can earn AT LEAST $200K in 2008?

Local Search Engine Control

If you’re like me, I use Google or have used Google in the past to find restaurants or supply shops in my area. If I am looking for a chinese place because I just moved to the city of OceanSide, then I type in:

oceanside “chinese restaurant”

What I see is that there are roughly 25,000 listings for that phrase. That’s under the 40K mark which I set for myself as an upper limit for a niche term to dominate. This becomes important, as you will see in a minute.

Using whatever methods you want to build pages that will get ranked (usually social network building) you can pretty much get anywhere from 1 to all 10 listings on the first page of Google for that 3 word phrase. There are a variety of ways to do this, but I am not going to get into that, because that is an extensive course in of itself.

If the search results were over 40K results, then it would be tougher. If there are only 5,000 results, then you’d probably get all 10 results on the first page. For example:

rosamond “chinese restaurant”

So I could dominate the city of Rosamond, Ca. for this niche. It’s a small town out by a race track on the outskirts of L.A. county.

OK, so where do you go with this? Easy. Here’s what I did.

Let’s say we start with Rosamond. You go in and you capture all 10 spots (or as many as you can) for the key phrase you are going after, and on those pages you promote a fake chinese restaurant. Where the name of the restaurant would go, you call it “Your-Name-Here Chinese Restaurant.” There should be links on the page to one or two high PR restuarant guides, as this will give you even more link juice and help you capture as many of the listings on the 1st page of Google. You also link to your website where you describe your services, and you have a phone #.

Next you put together some kind of marketing campaign for restaurants. You want to hit all the restaurants in that city, whether they be chinese or pizzarias. Doesn’t matter. You do some direct mail pieces to them. You have to have REALLY good creative in this piece to grab their attention. If you aren’t a great writer, outsource this to elance, or invest in a really good copyrighting course.

Tell these owners how they may increase their revenue by 208% (or whatever percentage is factual based on how you spin what you’re telling them) by being on the 1st page of Google, blah, blah, blah. Pull up the stats and make it compelling. 80 to 90% of people won’t look past the 1st search results page. Use stuff like that.

The clincher here is you tell them that you put your money where your mouth is. You won’t charge them a cent unless you can get a page on the first Google results page that mentions their company and is fully controlled by them. This means they can say whatever they want on the page. You’ll need to make sure it still has enough anchor text and keyword text to not drop its listing spot.

Now you can charge them for this service. In my case, this was a $900 one time charge, or $197 down and then $97 per month for a year. Most take the $900, ONCE they see results.

But what really sells them is that I tell them to go to Google and do the search term for the ROSAMOND “CHINESE RESTAURANT”, just to show them that I can do what I say. I tell them that in less then 2 weeks, I have displaced all of the Rosamond, Ca. Chinese restaurants, pushing them off the first page, and they’ll see that I now control those pages. Hell, I could now put text on that page that says:

“Why would you eat Chinese food when you could have a delicious Pizza at Tony’s family Pizzaria. BLAH BLAH BLAH” Believe me, I have sold Chinese pages to Hamburger joints or sea food places. They are cut throat and want to advertise to anybody looking for a restaurant to eat at. You don’t have to do this, and you can reserve those Chinese pages just for a Chinese restaurant. You create scarcity, and people will be compelled to buy (that’s a whole different educational course.)

You’ll be surprised how many businesses see that you have done what you said and want you to do that for their business in their category. You can make it even better by telling them that once that restaurant type is taken (one store only), that its closed, and that’s it. If you’re a Chinese Restaurant owner, the last thing you want is for one of your competing Chinese Restaurants to own the majority of the 1st page rankings on Google, especially when your restaurant doesn’t even show up on the first 40 results. And trust me sir, I have sent the same offer to ALL of your competitors. I only need one of you to say YES and then the offer is closed.

I doubled my income when I changed the formula a bit. For people that wanted to me on the monthly plan, I told them that I wouldn’t charge them anything, but the price was $900 if I could get them on the 1st page. I would then charge an extra $200 for every additional listing I got on the first page. On average, I was able to get 6 to 7 listings per page. The bill would be over $2K and I would tell them that I would make them a deal. If they pay me the $900 upfront for the 1st listing, I would take the remaining $1,200 (6 other listings) and knock it down to just 2 more payments of $200 each, spread out over the next 60 days, or $200 right now (That’s $1,100 total), and 75% of the time I would get my money up front right then and there, because the owners want to save $$$.

This is important because sometimes a city is too small and just doesn’t get a lot of traffic through Google, so the owner may feel they aren’t getting their money’s worth if they track their online traffic to their website or phone # or coupons, etc., and they stop paying you. You are in the business of making money, not trying to collect it.

Another thing is you should never give up the logins and pw’s to the pages you have created, to the owner, until you are fully paid. I learned this lesson the hard way when I got stiffed and tried to go in and slap the owner and restaurant on the very pages I had created for him, but he had gone in and changed the passwords.

I could write 10X more than what I have now, but this should already have gotten your brain going.

Why am I posting this? Surely I will get competition right? Eh…. Maybe, but here’s my thought on it. First, 99.99% of people will never take action. It’s a proven fact. I bet 99.9% of the forum users here have ebooks they have downloaded that they haven’t even read yet. It’s just the way we are built. We scramble and want to move on to the next thing. For that 0.01% that does take action, good for them. There’s plenty of room.

There are roughly 20,000 cities in the USA alone. I could do this in Canada too, remember! And there are at least 10 different major types of restaurants (Chinese, Japanese, Italian, Irish, Sushi, Buffet’s, etc.) That’s over 200,000 potential paying accounts, IF only just one of them per city per category type signed up. You could easily sell 2 or 3, making that 400K or 600K paying customers At my rates, the 200K is $180 million dollars, assuming I never upsold them. And that’s just one category. I only tap a very small fraction of this amount. And every few years, most restaurants are out of business and you have a whole new pool of customers that have replaced them. It’s great!

What if instead of restaurants I want to go after car stereo shops, or fitness centers, or dentists, etc. There are hundreds, maybe thousands of niches you can get into.

Instead of brick and morter shops, you could go after online websites and do this globally. Now you have access to tens of millions of businesses!

I’ve done it part time, outsourcing almost all of it, and it’s generated well into the 6 figures per year. 2008 will probably double for me. This is just one of the many things I do, and one of the smaller ones.

Please don’t PM me about this, as I don’t have time for individual chatting or tutoring. If you have questions or comments, post them here for everybody to share.

I would love to hear from those of you who actually do this. Post your results here in this thread.

And before you post a question, really THINK about what you’re about to ask. 90% of what I see asked in this forum is really annoying because the answers are readily available if you only did a quick Google search. Use your brains. Thin outside the box and be creative. I did, and it paid off.

February 9, 2008   1 Comment